Marvel Entertainment Universe

 

Background And History

Marvel comics was founded in the year 1939, by Martin Goodman, who was famous for being the founder of Pulp Magazine. His initial two creations were The Human Torch (not to be confused with Johnny Storm of Fantastic Four, he is his reinvention) and Sub-Mariner under the name Timely Comics. This company was created to let people fantasize over ideal and superhuman nature of scientific and fantasy based characters and to have its share in the growing market and industry of superheroes characters and novels.

Golden Era

A breakthrough character was made in 1941 called Captain America, during the 1940s (known as The Golden Age of Timely Comics), portraying him as a fighting American soldier fighting the Nazi and Japanese soldiers even before America went into the WW2. It was only a decade after the Golden Age that the company went out of business because people lost interest in superheroes. After that the company Timely Comics changed its name to Atlas Magazine. Atlas’s output was mostly in other genres such as humor, western horror, science fiction and war .

Post Golden-Era Period

 In 1956, Atlas Magazine’s rival company in comics came into being, The DC Entertainment Universe (Detective Comics) which to this date are in competition. In 1960s, Atlas Magazines changed its name to Marvel Comics. For several decades, Marvel and DC were in competition until 1996 in which Marvel Comics went into bankruptcy. The company came out of bankruptcy in 1998 by making different marketing strategies by targeting certain demographic areas and expanding its cinematic universe under Marvel Studios banner. In 2009, Walt Disney Company purchased the parent company of Marvel.

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