Cinemator

In this blog we are going to talk about one of the strategies used by Marvel studios.

Price

It is the value that people get from the high quality products that Marvel and Disney produces. Back in in 1963, the first Spiderman comic, which was a 22 page chapter, was sold for 12 cents which makes 96 cents of this day. Can Marvel still make profit if they sell their comics for 96 cents? The answer is NO. They would not even do breakeven, they would certainly go into loss because of the rising cost of Raw Material and extensive distribution throughout the world. Nowadays, a single issue cost around $3.99 and $4.99 which is a decent amount considering they are price sticky. But they are trying to be more market penetrating by having a bundle pricing strategy by providing two comics instead of one at a reasonable price.

Since 2017, DC has been trying to penetrate market more successively by selling an issue around $2.99 to $3.99 and giving away a code which can be input into readdcentertainment.com so that the consumer can read the issue digitally in their respective platforms. This digital reading approach was dropped by Marvel while DC is still going on with it.  In movies, Iron Man had a budget of $140 million while making $585,366,247 ($585.4 million) which made it a box office success making it to 144^th rank worldwide considering it was the first movie of Marvel Studios, all the way to Avengers Endgame with the budget of 356 million while making $2.8 billion in revenue making it the TOP GROSSING MOVIE of all time beating Avatar. The last movie that Marvel Studios produced was Spiderman : Far From Home with the budget of $160 million while making $1.13 billion. This shows how far Marvel has come from making from making millions in revenue with budget also in MILLIONS, to budget being the same in millions but the revenue being in billions.