Welcome back to my blogs and thank you for sticking around. In this new blog we will be talking about different tactics of Marvel Studios.

Targeting

Marvel has always targeted people in their teens and tweens. Adult Geeks of Marvel were fanboys in their Teens who have grown into current day adults.

Marvel has currently shown to be for every age. For example Ant-Man is Scott Lang, a dad who wants to be there for his daughter and be really kid friendly. Black Panther is of African origin, rooting in the history of Africa. Black Panther might be loved by Adults due to its storyline associated with colonialism. Captain America: The First Avenger is based in the time of WW2 which The Greatest Generation can enjoy and have nostalgia. Avengers Infinity War has action but comparatively have the most tragedy of all MCU films which can be a little extreme for kids in the middle school. Agents of Shield is a blend of Sci-Fi and Fantasy with Detective storyline which is viewable for all ages.

 

Differentiation

One of the major and most differentiating strategy that Marvel has is Promotional Strategies. Marvel would do anything to hype up their new film by posting video contents. Posting teasers, short clips, comic references, not one but two or three different trailers, GIFs and Vines etc. while DC lacks promoting in such kind. DC would post a trailer and a teaser which would only hype DC comic fanatics while audience who have no knowledge of comics would pass through the trailer or teaser.

Another Differentiating Strategy of Marvel is that unlike DC who use Social Media for letting their writers and content developers interact with DC Fanboys and have Q/A sessions to make their Fanboys their ambassadors for their films and comics, Marvel would use social media to increase their reach and engagement that they find to be most beneficial with their massive marketing effort to promote highly consumable parts of their content.

One is their bundle pricing strategy which seems to be comparatively less effective than DC’s low price strategy for a 22 page issue which is $3.99 for a single issue (approx. $6 for two issues by selling in bundle) against DC’s $2.99 per issue. DC owns this one.