Marvel Entertainment

Positioning

Marvel has been known for creating superheroes that everyone can fantasize over. First came the comics with hand drawn pictures of superheroes but it wasn’t enough for Marvel in order to compete with DC in overall comics, movies and games etc. Marvel has selected some of the best most accurate and familiar faces they could find for their movies and have built a relationship between them that seems like its going to last forever, exactly what Marvel is all about. Chris Evans as Captain America and Chris Hemsworth as Thor are the exact depictions of their respective characters as stated by Stan Lee. Marvel has really positioned itself in this respective area while in DC, Henry Cavil and Ben Affleck has left their roles as Superman and Batman. Marvel wins in this case of Bonds with their characters and customers, and the bond between the characters and the actors who plays them.

 In terms of movies, Marvel has been regarded better than DC in terms of use of CGI and Direction. Aquaman wasn’t critically acclaimed by critics due to bad CGI and costumes. For that, Marvel said that they would have done a better version of Aquaman than what DC did.