DC Entertainment

Marketing Strategy

DC markets their products through digital site, phone applications, social media sources such as Facebook, Twitter, YouTube, Tumblr, My Space etc.

Warner Bros. being its parent company, does most of the advertising for DC. In case of Marvel, they focus more on the sales and promotions and take considerable amount of money from movies, DC on the other hand spend fortune on comic books sale and digital comics. DC being owned by a movie studio does not focus on their movies, and most of its movies except The Dark Knight Trilogy cannot compete with Marvel’s movies. But nonetheless, DC has proven itself in comic books area selling them at price lower than Marvel and with much more effective strategies. They’ve not made the mistake that Marvel made of Bundle Pricing Strategy.

DC gives a code in their issue so that the consumer can read the issue digitally online on their website. This innovative technique gave DC a boost in their digital comic sales which not only includes the code but separate ownership of the issue from Apple’s iBOOK Store, Amazon’s Kindle and Comixology. A certain number of issues are available on Webtoon too.