Marvel vs DC: Comparison

The two giants of the comic industry, Marvel and DC both constitute 42.82% and 31.7% of the comic market respectively.

DC was formed in 1934 under the name National Allied Publications. The name was changed in 1977 to DC Comics (under the 4^th title). Marvel was formed in 1939 by the founder of Pulp Magazine, Martin Goodman. Initially known as Timely Magazine, The name was changed much later.

Both these companies were made around the days of WW2, so to light people’s hearts, humour would be found in both comics. Characters were made in those times like Marvel created Captain America and DC created Superman in those recurring times of war.

Overall characters of both the companies are unreal. Like Superman is an alien, Flash is made accidently and so is Cyborg who is very unreal. Wonder Woman is from Amazon where only females live. Batman has such gears which even science have not figured out and moves that are impossibly executed. Such can be said for Marvel but they have a sense behind it. Captain America is just a soldier. Ironman is a genius who made his own suit. Thor is from Norse mythology but Stan Lee said that he gave Thor the hammer for lifting and flying, not like superman who just steps up. Thor uses propulsion by swinging the hammer and forces throwing it in the air, he has attached himself with a thong with the hammer so when the hammer lifts of, he does too.

Comic Selling Strategy is also different. Marvel does Bundle Pricing Strategy i.e. selling two issues instead of one for a discounted price while DC does not believe in this strategy. DC sells a single issue for a low price which most of its customers can afford. Marvel sells a single issue for $2.99 to $3.99 while DC even sells a single issue for $1.99 after the month of the issue. So, DC wins in this competition of Comic Pricing.

Movies are said to be better of Marvel with awesome CGI and direction. The only movies which can be competed with Marvel’s movies is The Dark Knight Trilogy starring Heath Ledger, Christian Bale, Tom Hardy and Liam Neeson. Heath Ledger won a posthumous Oscar for his work as a Joker and people still acclaim him to be the best Joker portrayal ever. On the other hand, Marvel has made its almost every movie into a success through promoting every consumable bits of content on social media and other sources.