Titans

 Titans is an American hero TV series made by Akiva Goldsman, Geoff Johns, and Greg Berlanti. In light of the DC Comic books superhuman group the High schooler Titans, the series portrays a gathering of youthful legends who work together in their battle against evil. Highlighted as individuals from the eponymous Titans are Dick Grayson (Brenton Thwaites), Kory Anders (Anna Diop), Rachel Roth (Teagan Croft), Gar Logan (Ryan Potter), Jason Todd (Curran Walters), Donna Troy (Conor Leslie), Hank Corridor (Alan Ritchson), Sunrise Granger (Minka Kelly), Rose Wilson (Chelsea Zhang), Conner Kent (Joshua Orpin), and Tim Drake (Jay Lycurgo).

Titans follows the youthful superheroes of the eponymous group as they battle malicious and other perils. Disbanded when the story starts, the series sees the group return when the first and new individuals change the Titans. The Titans battle wrongdoing all through different areas, including Detroit, San Francisco, Gotham City, and City.

The main individuals from the group to show up in the series are Batman's previous vigilante accomplice Dick Grayson, extraterrestrial Kory Anders, empath Rachel Roth, and shapeshifter Gar Logan. Dick is subsequently uncovered as one of the first Titans, close by half-Amazon Donna Troy and wrongdoing battling pair Day break Granger and Hank Lobby. After the Titans change, the group is joined by Batman's new accomplice Jason Todd, professional killer Rose Wilson, and Superman's hereditary clone Conner Kent.

In the main season, Rachel comes to Dick for security from perilous powers seeking after her, which prompts them getting and joining together with Kory and Gar. The legends at last discover that Rachel is being designated by her evil spirit father Trigon, who looks to subjugate the world. The season likewise portrays Dick's endeavors to move away from his guide and his Robin persona, while Kory battles with an episode of amnesia that leaves her uninformed about her actual character.

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Arrow

 Arrow is an American superhuman TV series created by Greg Berlanti, Marc Guggenheim, and Andrew Kreisberg in light of the DC Comic books character Green arrow, a costumed wrongdoing contender made by Mort Weisinger and George Papp, and is the primary series of the Arrowverse, imparting coherence to other related TV series.

Arrow follows tycoon playboy Oliver Sovereign (Stephen Amell), who professed to have burned through five years wrecked on Lian Yu, a puzzling island in the North China Ocean, prior to getting back to Starling City (later renamed "Star City") to battle wrongdoing and debasement as a mysterious vigilante whose weapon of decision is a bow and bolt. All through the series, Oliver is joined by others, among them previous trooper John Diggle (David Ramsey), I.T. master and gifted programmer Felicity Smoak (Emily Bett Rickards), previous professional killer Sara Spear (Caity Lotz), hopeful vigilante Roy Harper (Colton Haynes), Oliver's sister Thea (Willa Holland), and lawyer turned-vigilante Shrub Spear (Katie Cassidy). During the initial five times of the show, characters from Oliver's past show up in a different story curve in light of Oliver's flashbacks. Beginning with season seven, a progression of blaze advances center around Oliver's youngsters William (Ben Lewis) and Mia (Katherine McNamara), investigating what present occasions would mean for their future and Green Arrow's heritage.

The Flash

 The Flash is an American superhero television series by DC comics which is currently streaming on Netflix. This series was created by Greg Berlanti, Andrew Kreisberg and Geoff Johns.

It depends on the Barry Allen manifestation of DC Comic books character the flash, a costumed hero wrongdoing contender with the ability to move at godlike paces. It is a side project of arrow, existing in a similar fictitious universe known as the Arrowverse. The series follows Barry Allen, depicted by Grant Gustin, a detective who acquires godlike speed, which he uses to battle hoodlums, including other people who have likewise acquired godlike capacities.

The primary season follows detective Barry Allen who acquires godlike speed after the blast of the S.T.A.R. Labs' atom smasher which he uses to battle wrongdoing and chase other metahumans in Focal City as the Glimmer, a veiled superhero. Barry in the long run finds that his tutor Harrison Wells is really Eobard Thawne, his chief rival from the future who killed his mom Nora Allen when he was a kid. Toward the finish of the time, Eobard's predecessor Eddie penances himself to delete Eobard from presence just to open a peculiarity simultaneously.

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The Punisher

 Marvel's The Punisher is an American television series created by Steve Lightfoot for Netflix.

Jon Bernthal repeats his job from Thrill seeker as Straightforward Palace/Punisher, a vigilante who utilizes deadly strategies to battle wrongdoing.The first season was delivered in quite a while sum on Netflix on November 17, 2017, trailed continuously on January 18, 2019. They were met with blended surveys, however got a few honors including an Early evening Inventive Expressions Emmy Grant designation. Netflix dropped The Punisher on February 18, 2019. The Wonder Netflix series were all taken out from Netflix on march 1, 2022, after Disney recovered the permit for them. They started spilling on Disney+ from march 16.

Subsequent to getting payback on those liable for the passing of his family, the principal season tracks down previous Power Recon Marine Straightforward Palace, referred to all through New York City as "the Punisher", uncovering a bigger trick past how was treated him and his loved ones. The subsequent season sees Palace, who has been carrying on with a calm life out and about, brought into the secret encompassing the endeavored murder of Amy Bendix, constraining him to choose if he ought to embrace his life as the Punisher.

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Iron Fist

 Marvel's Iron Fist is an American television series created by Scott Buck airing on Netflix. Finn Jones stars as Danny Rand/Iron Clench hand, a combative techniques master with the capacity to call upon an enchanted power known as the "Iron Fist hand".

After a film in view of Iron fist hand was in progress at Wonder Studios for more than 10 years, improvement for the series started in late 2013 at Wonder TV with motivation taken from combative techniques films. Buck was employed as showrunner in December 2015, Jones was given a role as Rand in February 2016, and Brett Chan filled in as the trick organizer for the principal season. Metzner was uncovered to be showrunning the second season in July 2017, with Clayton Stylist taking over as the battle facilitator. Recording occurred in New York City.

The initial, 13-episode season was delivered completely on Netflix on march 17, 2017. It got commonly bad surveys from pundits, yet outsider information examination confirmed that the series had solid viewership. A second, 10-episode season was delivered on September 7, 2018, to blended yet further developed surveys. Netflix dropped Iron fist hand on October 12, 2018. The Wonder Netflix series were all taken out from Netflix on march 1, 2022, after Disney recovered the permit for them. They started gushing on Disney+ from march 16.

In the main season, subsequent to being assumed dead for quite some time, Danny Rand gets back to New York City to recover his family organization from Harold Meachum and his youngsters Ward Meachum and Happiness Meachum. At the point when a danger arises, Rand should pick either his family's inheritance and his obligations as the Iron fist hand. In the subsequent season, after the occasions of The Safeguards (2017), Rand moves forward to safeguard New York in Matt Murdock's nonappearance, until another foe undermines Rand's personality and those he thinks often about.

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Daredevil

 Marvel's Daredevil is an American television series created by Drew Goddard for the streaming service Netflix, based on the Marvel comics character Daredevil.

The first season was delivered in quite a while whole on Netflix on April 10, 2015, trailed constantly on march 18, 2016, and the third on October 19, 2018. They were met with positive surveys, and got various honors including a few selections for Early evening Innovative Expressions Emmy Grants. A side project series focused on Bernthal's personality Forthcoming Palace/Punisher, named The Punisher, was requested by Netflix in April 2016.

The primary season sees legal counselor by-day Matt Murdock utilize his uplifted faculties from being dazed as a young man to battle wrongdoing around evening time in the city of New York City's Damnation's Kitchen area as Thrill seeker while revealing a connivance of the criminal hidden world being driven by Wilson Fisk.

In the subsequent season, Murdock keeps on adjusting life as a legal counselor and Thrill seeker, while encountering Straight to the point Palace/Punisher, a vigilante with far deadlier techniques, as well as the arrival of an ex — Elektra Natchios. In the third season, after Fisk is set free from jail, Murdock, who has been absent for quite a long time following the occasions of The Protectors, reappears as a wrecked man and should choose stowing away from the world as a criminal legal counselor, or embracing his life as a legend vigilante.

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The Witcher

 Witcher is a Netflix series, It is based on the book series  by Polish writer Andrzej Sapkowski.

The main season, comprising of eight episodes, was delivered on Netflix on December 20, 2019.It depended on The Last Wish and Sword of Fate, which are assortments of brief tales that go before the fundamental The Witcher adventure. The story starts with Geralt of Rivia, Crown Princess Ciri of Cintra, and the sorceress Yennefer of Vengerberg at various places of time, investigating developmental occasions that shape their characters all through the main season, before in the end converging into a solitary course of events.

Geralt and Ciri are connected by fate since before she was conceived when he unwittingly requested her as a compensation for his administrations by summoning "the Law of Shock". After the two at long last meet, Geralt turns into the princess' defender and should help her and battle against her different followers to forestall her Senior Blood and strong enchantment from being utilized for malignant purposes and keep Ciri and their reality safe.

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 DC Universe

Recommendations

I, being a geek myself, would recommend DC to step up its game in the movie and cinema sector. They are owned by a movie studio itself and a very well accomplished studio, they can hire Christopher Nolan again or go with Quentin Tarantino or Steven Spielberg or Martin Scorsese. DC owns the comic industry with their dark themes while Marvel has comparatively little light theme. Those people who are into Anime or Japanese Comics should give these a must read.

Conclusion

Marvel is really living its dreams with 42.82% of the comic book industry, more than any comic book company beating DC, Dark Horse and Hasbro. With movies better than ever and negligible turnover rate, Marvel has won its war with its rivals in its industry. Be it Warner Bros. in the film industry, DC in the comics, Marvel has won them all. All through well strategic planning.

 

Marvel vs DC: Comparison

The two giants of the comic industry, Marvel and DC both constitute 42.82% and 31.7% of the comic market respectively.

DC was formed in 1934 under the name National Allied Publications. The name was changed in 1977 to DC Comics (under the 4^th title). Marvel was formed in 1939 by the founder of Pulp Magazine, Martin Goodman. Initially known as Timely Magazine, The name was changed much later.

Both these companies were made around the days of WW2, so to light people’s hearts, humour would be found in both comics. Characters were made in those times like Marvel created Captain America and DC created Superman in those recurring times of war.

Overall characters of both the companies are unreal. Like Superman is an alien, Flash is made accidently and so is Cyborg who is very unreal. Wonder Woman is from Amazon where only females live. Batman has such gears which even science have not figured out and moves that are impossibly executed. Such can be said for Marvel but they have a sense behind it. Captain America is just a soldier. Ironman is a genius who made his own suit. Thor is from Norse mythology but Stan Lee said that he gave Thor the hammer for lifting and flying, not like superman who just steps up. Thor uses propulsion by swinging the hammer and forces throwing it in the air, he has attached himself with a thong with the hammer so when the hammer lifts of, he does too.

Comic Selling Strategy is also different. Marvel does Bundle Pricing Strategy i.e. selling two issues instead of one for a discounted price while DC does not believe in this strategy. DC sells a single issue for a low price which most of its customers can afford. Marvel sells a single issue for $2.99 to $3.99 while DC even sells a single issue for $1.99 after the month of the issue. So, DC wins in this competition of Comic Pricing.

Movies are said to be better of Marvel with awesome CGI and direction. The only movies which can be competed with Marvel’s movies is The Dark Knight Trilogy starring Heath Ledger, Christian Bale, Tom Hardy and Liam Neeson. Heath Ledger won a posthumous Oscar for his work as a Joker and people still acclaim him to be the best Joker portrayal ever. On the other hand, Marvel has made its almost every movie into a success through promoting every consumable bits of content on social media and other sources.

 

DC Entertainment

Marketing Strategy

DC markets their products through digital site, phone applications, social media sources such as Facebook, Twitter, YouTube, Tumblr, My Space etc.

Warner Bros. being its parent company, does most of the advertising for DC. In case of Marvel, they focus more on the sales and promotions and take considerable amount of money from movies, DC on the other hand spend fortune on comic books sale and digital comics. DC being owned by a movie studio does not focus on their movies, and most of its movies except The Dark Knight Trilogy cannot compete with Marvel’s movies. But nonetheless, DC has proven itself in comic books area selling them at price lower than Marvel and with much more effective strategies. They’ve not made the mistake that Marvel made of Bundle Pricing Strategy.

DC gives a code in their issue so that the consumer can read the issue digitally online on their website. This innovative technique gave DC a boost in their digital comic sales which not only includes the code but separate ownership of the issue from Apple’s iBOOK Store, Amazon’s Kindle and Comixology. A certain number of issues are available on Webtoon too.

 In the previous blogs, i have been talking about Marvel Studios, in this blog and onwards i'll be talking about the arch rival of Marvel Studios.

DC Entertainment

 

Background and History

DC Comics was founded on 25^th of June, 1934 by Malcolm Wheeler-Nicholson, as National Allied Publications. The initials DC stands for Detective Comics, the issue of comic by the same name which introduced us The Batman. The first issue that was introduced by DC was New Fun: The Big Comic Magazine which had some famous DC characters including Jack Woods. The titled changed to Adventure Comics which was one of the longest running titles, till 1983. The 3rd title was Detective Comics which introduced to us Batman. This title is the 3^rd and last title of Major Malcolm. The 4^th title was the Action Comics which introduced to us The Superman in 1983.

Now a subsidiary of Warner Bros. Entertainment which itself is owned by Times Warner. Along with Marvel, they own 80% of the comic’s market share.

 

Mission Statement

‘’Our mission is to make a positive impact on the world through initiatives that encourage youth to be storytellers, create access and opportunities for new voices, and drive sustainable production’’

 

Vision Statement

‘’To be the world’s leading creator and distributor of extraordinary entertainment by partnering with the world’s most inspiring storytellers’’

 

Objectives and Goals

To be better as humans when under the sunshine like Superman and to be better as Batman under the moonlight. DC heroes are what the people should aim to be, better humans.

 Marvel Entertainment

Macro-Environment

 There are external factors that affect Marvel. Such factors are :

Economic Environment: In order to be cost effective, Marvel has to be up-to-date with technology, for example instead of printing hardcopy comics they should consider making it digital. Just like Amazon’s Kindle Fire has made reading books easier by reading it digitally on the tablet.

Actors sometimes require more than the previous amount in the sequels. If they aren’t paid enough, they leave the series and due to that in most cases the movie flops which causes a tremendous amount of loss to the production company. This happened in DC with Henry Cavil and Ben Affleck. Ironman’s first movie had the character Rhoades portrayed by a different actor and by another actor in the sequels but it was the company’s luck that RDJ held the series of Ironman together.

 

Legal Environment: Piracy and Content Theft is a major problem in Entertainment Industry. Marvel, as well as other companies have to make sure that their products aren’t being stolen or made into fake by local retail shops. They can make a legal lawsuit against those companies who are into piracy and content theft.

 

Socio-Cultural Environment: Entertainment Industry has targeted minorities and ethnicities whom don’t get much attention. Marvel has made characters from various backgrounds such as Africa, Russia and China. On the demand of people, Marvel made Captain Marvel a female for the movies while in fact the character is male in the comics.

 Marvel Entertainment

Micro-Environment (Porter’s Forces)

Customer’s  buying power is rated average or moderate when it comes to films and other entertainment sources. Movie Theatres are the buyers here and they have very low cost of switching towards movies that are better hit and due to that. Marvel’s customers have less brand loyalty due to less cost of switching but still, the buying power is moderate.

 

Supplier’s power is also moderate due to few certain reasons. Marvel is dependant on its suppliers for costumes, designers, makeup artists, camera companies etc. The better the quality of Marvel’s contractors, the better the film and the more the sales. But the demand of Marvel is also very high as a lot of companies would work with Marvel as contractors so the power of Suppliers is moderate too.

 

 

New Entrant’s threat is common for companies, even if they are in monopolistic environment or not. In this era of superheroes, it is safe to assume that new entrants can penetrate the market or old rivals can take over the market share. Marvel has been in competition with DC for decades now but there are other companies making its fair share in the entertainment industry, for example Hellboy which is made by Dark Horse and G.I. Joe which is made by Hasbro has made a very good impression on the geeks. With growing technology and new ways to create and show art, we can expect more companies to enter this industry and if Marvel doesn’t keep up with its game, they might get back the long queue of list of rising companies.

 

New Substitutes threat can be quite alarming for a company. Companies are looking ways to keep customer satisfaction and loyalty and don’t letting them slip into their substitutes hands. Marvel is trying to keep their prices as low as possible on merchandise, video games, comics and online paid movies and keeping their quality better so that they don’t get substituted by companies of their industry.

 Marvel Entertainment

Positioning

Marvel has been known for creating superheroes that everyone can fantasize over. First came the comics with hand drawn pictures of superheroes but it wasn’t enough for Marvel in order to compete with DC in overall comics, movies and games etc. Marvel has selected some of the best most accurate and familiar faces they could find for their movies and have built a relationship between them that seems like its going to last forever, exactly what Marvel is all about. Chris Evans as Captain America and Chris Hemsworth as Thor are the exact depictions of their respective characters as stated by Stan Lee. Marvel has really positioned itself in this respective area while in DC, Henry Cavil and Ben Affleck has left their roles as Superman and Batman. Marvel wins in this case of Bonds with their characters and customers, and the bond between the characters and the actors who plays them.

 In terms of movies, Marvel has been regarded better than DC in terms of use of CGI and Direction. Aquaman wasn’t critically acclaimed by critics due to bad CGI and costumes. For that, Marvel said that they would have done a better version of Aquaman than what DC did.

 Welcome back to my blogs and thank you for sticking around. In this new blog we will be talking about different tactics of Marvel Studios.

Targeting

Marvel has always targeted people in their teens and tweens. Adult Geeks of Marvel were fanboys in their Teens who have grown into current day adults.

Marvel has currently shown to be for every age. For example Ant-Man is Scott Lang, a dad who wants to be there for his daughter and be really kid friendly. Black Panther is of African origin, rooting in the history of Africa. Black Panther might be loved by Adults due to its storyline associated with colonialism. Captain America: The First Avenger is based in the time of WW2 which The Greatest Generation can enjoy and have nostalgia. Avengers Infinity War has action but comparatively have the most tragedy of all MCU films which can be a little extreme for kids in the middle school. Agents of Shield is a blend of Sci-Fi and Fantasy with Detective storyline which is viewable for all ages.

 

Differentiation

One of the major and most differentiating strategy that Marvel has is Promotional Strategies. Marvel would do anything to hype up their new film by posting video contents. Posting teasers, short clips, comic references, not one but two or three different trailers, GIFs and Vines etc. while DC lacks promoting in such kind. DC would post a trailer and a teaser which would only hype DC comic fanatics while audience who have no knowledge of comics would pass through the trailer or teaser.

Another Differentiating Strategy of Marvel is that unlike DC who use Social Media for letting their writers and content developers interact with DC Fanboys and have Q/A sessions to make their Fanboys their ambassadors for their films and comics, Marvel would use social media to increase their reach and engagement that they find to be most beneficial with their massive marketing effort to promote highly consumable parts of their content.

One is their bundle pricing strategy which seems to be comparatively less effective than DC’s low price strategy for a 22 page issue which is $3.99 for a single issue (approx. $6 for two issues by selling in bundle) against DC’s $2.99 per issue. DC owns this one.

 

Cinemator

In this new blog we are discussing the segmentation process of Marvel studios.

Segmentation

When it comes to segmentation, Marvel has made multiple targeting segments based on Psychographic, Demography and Geography.

Psychographic segmentation is where consumers are divided based on their interests, activities and opinions. Marvel targets people who are geeks and love spending time around their fellow geeks discussing and sharing their opinions on various superheroes. These people are Opinion Leaders who can influence others which can help Marvel in indirect advertising through these Opinion Leaders. Toys can be used as an excellent product for Psychographic Segmentation Marketing. From toys and cribs for babies to action figures for adults. Even collecting certain expensive action figure of Marvel can represent a certain kind of lifestyle for some people. Millennials and Gen-Y are the oldest customers of Marvel while a range of Gen-Z are also increasing in Marvel’s list of customers, collecting action figures to complete their collection or for different interests

Demographic segmentation is an approach of Marvel to appeal all different communities of different age, race, gender etc. After the release of Guardians Of The Galaxy movie, an animated show was made 1yr later for the kids and adult geeks. Captain Marvel was made into female in the movies so that girls and women can fantasize over a female superhero. Captain America being in the time of second World War to target Boomers or The Greatest Generation for nostalgic or relatable purposes. Marvel has proven itself to be for everyone, for ages and sexes. They even leaned towards comedy in Deadpool because comedy is enjoyed by everyone.

Geographic segmentation is another key segmentation for Marvel. Superheroes shown in the Marvel Universe are not only from America but all around the world. For example Agent Romanoff or Natalia Romanova A.K.A Black Widow is of Russian origin, Black Panther is from Africa, Wong from Doctor Strange is a Chinese Monk, Thor is from the Norse Mythology which was a Germanic Belief of people of Scandinavia before Christianity. Captain America and Iron-Man etc being from The USA.

 

Cinemator

In this blog we are going to talk about one of the strategies used by Marvel studios.

Price

It is the value that people get from the high quality products that Marvel and Disney produces. Back in in 1963, the first Spiderman comic, which was a 22 page chapter, was sold for 12 cents which makes 96 cents of this day. Can Marvel still make profit if they sell their comics for 96 cents? The answer is NO. They would not even do breakeven, they would certainly go into loss because of the rising cost of Raw Material and extensive distribution throughout the world. Nowadays, a single issue cost around $3.99 and $4.99 which is a decent amount considering they are price sticky. But they are trying to be more market penetrating by having a bundle pricing strategy by providing two comics instead of one at a reasonable price.

Since 2017, DC has been trying to penetrate market more successively by selling an issue around $2.99 to $3.99 and giving away a code which can be input into readdcentertainment.com so that the consumer can read the issue digitally in their respective platforms. This digital reading approach was dropped by Marvel while DC is still going on with it.  In movies, Iron Man had a budget of $140 million while making $585,366,247 ($585.4 million) which made it a box office success making it to 144^th rank worldwide considering it was the first movie of Marvel Studios, all the way to Avengers Endgame with the budget of 356 million while making $2.8 billion in revenue making it the TOP GROSSING MOVIE of all time beating Avatar. The last movie that Marvel Studios produced was Spiderman : Far From Home with the budget of $160 million while making $1.13 billion. This shows how far Marvel has come from making from making millions in revenue with budget also in MILLIONS, to budget being the same in millions but the revenue being in billions.

 

Marvel Entertainment Universe

 

In this blog we are going to discuss about the different products produced by Marvel studios.

Marvel Cinematic Universe

Consists of products other than movies that are produced by Marvel

TV Shows

(Non-Netflix)

1) Agents of Shield

2) Agent Carter

3) Inhumans

(Netflix)

4) Daredevil

5) Jessica Jones

6) Luke Cage

7) Iron Fist

8) The Punisher

9) The Defenders

(HULU series)

10) The Runaways